“And we’re not done yet,” says Gallagher, “as we’re gearing up to launch our sixth flavor, Sandia Picante, in March.” In driving home the success of Modelo Chelada, the company expects depletions to grow 42% this year. This move was to expand the company’s footprint to include drinkers that may not have been as interested in beer. Modelo Chelada is a beer-based RTD offering, inspired by the michelada and chelada, two popular Mexican cocktails. Over the last ten years, we have built the number one ready to drink chelada brand by expanding our portfolio with broadly appealing fruit flavors that have driven category growth with both Hispanic and general market consumers.” “Modelo is continuing to thoughtfully innovate on our end,” says Greg Gallagher, VP of brand marketing at Modelo. “The biggest example is Modelo Chelada.įor Modelo, big things are on the horizon. “We’ve been consistent in our marketing, and develop campaigns year after year that capture the essence of our Mexican beer brands.” “Modelo is continuing to thoughtfully innovate on our end,” says Greg Gallagher, VP of brand marketing at Modelo. “We have always been focused on the high end, which is where Mexican beer sits, and we’ve been focused on this segment since we started,” a company spokesperson says. itself, the top category of importer beer is claimed by those made south of the border.Ĭonstellation Brands is beverage producer that counts some of the most popular Mexican beer brands among its portfolio, including Modelo, Corona and Pacifico. is one of the largest importers of this beer style, and within the U.S. These beers are produced in Mexico and exported around the world. Outside of the craft brewery realm, the definition of Mexican beer solidifies. People respond to the style because it is an easy drinking by nature, with a lower ABV. “It is in our top five brands that we produce. This accessibility shows in the popularity of the brewery’s two Mexican-style lagers. “Light in body, flavor and almost no bitterness makes this style of beer the most approachable in the category,” says Co-founder Dave Colt. There are various opinions on what exactly constitutes a “Mexican lager,” but most agree that it should be light in color and taste, with a crisp finish. Sun King Brewery, based in Indianapolis, is one craft brewery making a splash in the Mexican lager category. No matter its origins, this category is a mainstay in the mainstream, enduring as the top beer import in the country. However, the popular Mexican-style lager beer is also brewed by craft breweries within the U.S. Mexican beer is an interesting case - often, its definition is self-explanatory: beer imported from Mexico. Often seen as a refreshing summer option, the characteristic lighter qualities of the category make it an appealing entry into the world of beer for those less inclined to hoppy IPAs or thick and heavy stouts. In fact, the popularity of Mexican beer predates both tequila and mezcal by decades. Agave isn’t the only hot commodity coming out of Mexico these days.
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